I believe in keeping things simple. This purity creates resonating digital experiences and builds relationships that endure with customers.
About
David is an accomplished IT professional with over 15 years of experience in digital who enjoys the challenge of crafting intuitive experiences out of complex interactions.
A story teller with a passion for customer focused outcomes, his mission is to help organisations define and create consumer-grade CX that translate and aligns to organisational purpose.
When David is not staring down a monitor, you will typically find him on a basketball court perfecting his fade-away jump shot. An NBA and music aficionado at heart, David also enjoys traveling the world, studying ancient Greek philosophy and telling stories over a cold beer or hot brew.
Experience
SENIOR UX/UI DESIGNER - DULUXGROUP
2020 - Present
Worked as the lead designer on projects collaborating closely with developers, PO’s and clients within weekly sprint cycles.
Concepting future facing user experiences, visual design and defining a new design system for cabots.com.au, lincolnsentry.com.au, intergrain.com.au,
britishpaints.com.au, avista.com.au.
Coached and mentored 4 UX and UI designers across multiple projects and grew the CX team capability within the DG Technology space.
Worked as part of a scrum team who pitched, designed and developed the UX strategy for Lincoln Sentry e-commerce site ($2m project).
Conducted weekly WIP and pitch presentation with clients.
Introduced strategies that aimed to improve working relationship and business efficiency with our offshore development team.
DIGITAL UX/UI LEAD - RED ENERGY / LUMO ENERGY
2012 - 2019
Introduced the User Centered Design Process to Lumo Energy with a live agile product.
Successfully designed the UX/UI of Lumo Energy’s (Australia’s 4th biggest energy retailer) My Account website that displays household time of use and energy consumption used by over 1 million customers.
Assembled a team of creatives to take over all design related initiatives saving Lumo Energy $500k in resources and agency fees.
Spearheaded the UX design team on the development of a retail intranet platform used by over 1200 staff across 3 brands.
Facilitated project discovery including: workshops, design research, analysis and improved communication between teams.
Representative for UX within cross functional teams, communicating design rationale and recommending best practice to ensure holistic and consistent design solutions.
FOUNDER & CREATIVE DIRECTOR - KATG (KHUU AND THE GANG)
2013 - 2019
Assembled and managed a team of creative specialists throughout Asia Pacific.
Facilitated workshops and worked closely with clients to identify their needs and challenges that led to crafting a win win solution.
Managed project deadlines and monitored milestones through completion stage.
Managed the redesign of Health Metric’s CRM system - Australia’s largest IT company in the Health Industry.
Developed a strategy to design Australia’s first online Auction for Harcourts and ensured its successful implementation.
Created branding and marketing strategy for a hunting and outdoor TV adventure series that aired nationally on channel 7mate.
Developed strong customer base of new and existing clients by maintaining customer satisfaction and quality.
Cultivated and managed relationships with key clients, vendors and community partners.
WEB CONTENT MANAGER - DET (DEPARTMENT OF EDUCATION & TRAINING)
2010 - 2012
Project managed the migration of all Offices and Group/Division intranet sites from SharePoint 2007 environment to 2010 SharePoint portal.
Liaised with external suppliers and software developers to analyse business needs and project requirements. Effectively communicated goals, progress, issues and successes of projects to business stakeholders and managers.
Implemented IA (Information Architecture) for all Office and Division Intranet sites creating hierarchy of content to best assist with the engagement of users and enhance customer’s journey.
Continuously reviewed and optimised internal online services to improve UX/CX and maximise applications and product/service uptake.
Developed strong relationships within the team of designers and developers to support and drive ideas forward and ensure project is on track to delivery deadlines.
Developed and maintained intranet team sites for various education divisions, providing technical support and business solutions.
Awards: Clients Service Award, Outside the Box Award
Brands
Brands I’ve worked with not mentioned in the case studies
Red Energy - Public Website - UX Redesign and Prototyping
Direct Connect - Public Website - UX/UI Redesign
Sleepcraft - Public Website - Consulting
Harcourts - Australia’s First Online Auction - Design and Development
Computershare AU - Public Website - Full Conceptual Redesign
Computershare AU - Myer IPO - IA, UI Design and Development
Department of Education - Corporate Intranet - UX/UI Redesign
Avista - Public Website - UX/UI Redesign
Intergrain - Public Website - UX/UI Redesign
British Paints - Public Website - Branding, Design and Development
Feast Watson - Public Website - Consulting
Selleys - Public Website - UX Research
Health Metrics - eCase CRM System - Full Conceptual Redesign
Chamton - B2C Wholesale system - Concept and UX/UI Design
VCAA - 'Insight' Education Portal - Concept and UX/UI Design
Currently Learning
READING
Tools of Titans - Tim Ferriss
The Book of Five Rings - Miyamoto Musashi
The 48 Laws of Power - Robert Greene
Stillness is the Key - Ryan Holiday
RECENTLY ENJOYED
The Way of the Superior Man - David Deida
Meditations - Marcus Aurelius
Can’t Hurt Me - David Goggins
LISTENING
Tim Ferriss Show
Making Sense with Sam Harris
Alan Watts’ Being in the Way Podcast
Waking Up App
The Aaron Doughty Podcast
Einzelgänger Youtube channel
Design Better Podcast