CLIENT

DuluxGroup

MY ROLE

Art Direction
Prototyping
UI Design

SUMMARY

I led the design and direction for the DuluxGroup website re-design

PROBLEM STATEMENT

Being first to market has been key to DuluxGroup’s success, however brand recognition as an employer of choice gets unnoticed.

As part of a re-platform of the DuluxGroup website, the brand also needed a visual refresh to attract future young talent.

Project Goals

Demonstrate 'What is DuluxGroup'

Showcase as a portal to brands for consumers and customers

Communicate EVP for potential employees and what sets them apart from other employers

Migrate to industry standard CMS where updating content is easily managed

Dynamically feed in social media content from tier 1 brands on the homepage carousel

APPROACH

My role was to oversee UX, UI and be the primary advoate for the user. We created a design language that complemented all print and marketing collateral, creating structure and balance to simplify the user experience.

Through 4 Agile sprints, we worked with over 12 stakeholders to deliver an impactful design that met the needs of our consumers, customers, community and potential employees.

Graduates

I worked alongside with new graduates employed within the company to create a compelling careers page. Concepts were created in Figma to help aid the conversation and also provide usability insights.

Learnings

1 option is better than many

When you're communicating your process and solutions to a stakeholder who isn't always the key decision maker, it's important to keep your points clear and concise enough for easy re-communication. Even though the client may appreciate the extra displayed effort, it can muddy the waters when feedback comes back out.

NEXT PROJECT

Maison Décor